Webinar Tips & Tricks [Actionable Best Practices for Presenters]

Webinar Tips

Tips for Planning the Webinar

  1. Know Your Audience
    1. What’s in it for them
  2. Pick an Enticing Topic
    1. Learn a new skill, keep up with the trends
  3. Create an Attractive Webinar Title
  4. Pick the Perfect Date
    1. Thursday
  5. Pick the Right Time of Day
  6. Decide on How Long Should Your Webinar Be
  7. Decide on Your Webinar Format
  8. Optimize Your Webinar Landing Page
  9. Pop-ups Actually Work

Tips for Promoting the Webinar

  1. Publish a Blog Post About Your Webinar
  2. Promote Your Webinar on LinkedIn & Facebook Groups
  3. Run Facebook Re-Targeting to Visitors Who Didn’t Register
    1. Promo videos
  4. Ask you Co-Host or Guest to Promote the Webinar
  5. Promote Your Webinar to Your Email List
  6. Alternate on Your Email Invite Templates
  7. Track & Optimize Your Webinar Invite Sender Name
  8. A/B Test Your Email Subject Line
  9. Resend the Invites to Everyone Who Didn’t Open the Email
  10. Schedule Email Reminders for the Right Time
    1. At least 1 day and 1 hour before the webinar
  11. Add the “Add to Calendar” Call-to-Action on the Post-Registration Thank-You Page
  12. Include the “Add to Calendar” Call-to-Action in the Registration Confirmation Email
  13. Experiment with Adding a Video to the Registration Page
    1. Make sure it doesn’t distract from the main call-to-action. Track your results.
  14. Experiment with Registration Pop-ups
    1. Instead of a form that’s visible right off the bat. A/B test the page
  15. Experiment with SMS Text Message Reminders

Tips for Preparing Your Webinar Slides

  1. Keep Your Visuals Consistent
  2. Pick Visually Pleasing Colors
  3. Make Your Slides Visually Appealing
    1. No walls of texts, Add Images
  4. One Idea Per Slide
  5. Have a at least 36+ font size
  6. Choose a Readable Font

Tips for Preparing for the Webinar

  1. Don’t Forget About Your Mobile Attendees
  2. Rehearse by Doing a Dry Run
    1. In the actual webinar room, so you’ll get familiar with all the controls while running the presentation
  3. Invest in High Quality Webcam & Microphone
  4. Have a Stable Internet Connection
    1. Plug in the cable. Be prepared to share a mobile hotspot when the internet loses connection.
  5. Test Your Equipment
  6. Silence Your Surroundings
  7. Write a Webinar Script or Outline
  8. Practice Your Webinar Script
    1. Even jokes
  9. Switch it up with Short Videos or Animated Gifs
  10. Make Time for Interactions
  11. Launch a Poll Asking Your Audience Opinion
  12. Share & Discuss the Poll Results
  13. Integrate with Your CRM & Marketing Software

Tips for Running the Webinar

  1. Arrive Early in the Webinar Room
  2. Launch Your Offer at the Right Time
  3. Introduce Your Co-Hosts or Guests Properly
  4. Introduce the Webinar Agenda
  5. Greet Attendees as They’re entering the Webinar Room
    1. Ask where they’re joining from. Engage them with easy banter.
  6. Mention That You’re Recording
    1. And that they’ll get the recording via email after the webinar
  7. Manage Audience Expectations
  8. Start with a Captivating Hook
  9. Prepare a List of Likely Q&A Questions
  10. Have an Extra Laptop
  11. Don’t be Afraid to Improvise When it Feels Right
  12. Have a Glass of Water Ready
    1. No carbonated drinks or even coffee
  13. Stand Up While Presenting
  14. Mind Your Background
    1. Use a green screen. Can alternate the background each time, so it won’t get boring.
  15. Put Your Phone on Mute
  16. Mute all Notifications
  17. Warm up Your Voice

Tips for Presenting the Webinar Content

  1. Keep Your Webcam on At All Times
    1. It creates trust and engages the audience
  2. Emphasize Your Points by Switching to Full Webcam Mode
    1. Minimize the slides when you’re emphasizing a point. Switch up the visuals to spike their attention
  3. Finish Your Content with Actionable Takeaways

Tips for Webinar Follow-up

  1. Schedule a Follow-up Email Right After the Webinar
  2. Set a Clear Call-to-Action in the Follow-up Email
  3. Send a different Call-to-Action for No-Shows
    1. Emphasis on actually watching the webinar first
  4. Include the Webinar Replay Recording
  5. Ask for Feedback
    1. Right after the webinar has ended. Or by sending a survey on the email, Keep it brief.
  6. Host the Same Webinar Again to a Different Set of Attendees

Tips for Learning and Improving

  1. Reflect on Your Presentation
  2. Analyze the Attendance & Focus
  3. Analyze the Registration Sources