80+ Practical Webinar Statistics – Optimize for Success in 2021

Webinar Statistics Featured Image

Whether you’re just starting with hosting webinars or you’ve been running them for a while already, there’s probably a couple of questions lingering in your dome:

What are the best practices for hosting webinars?

Are my webinar statistics and data normal in my niche?

How do I compare across my industry?

In this massive list of webinar statistics, you’ll learn everything you need to know about the webinar marketing trends, effective scheduling and engagement statistics.

You’ll also learn the best practices of promoting the webinar and what should you expect in terms of webinar registration and attendance.

These webinar statistics have been aggregated and combined from over a dozen of different reports and studies, so take everything you read with a grain of salt. And keep in mind that survey responses depend a lot on the selection.

Importance of Webinars in Marketing

The most recent webinar statistics definitely show an increase in weighted importance of webinars in marketing strategy in general.

Webinars as part of marketing efforts
Webinars as part of marketing efforts

Overwhelmingly, marketers choose to create webinars in-house, instead of outsourcing.

In-house vs outsourced webinars
In-house vs outsourced webinars

Over 70% of webinar marketers say that webinars are either highly effective or mostly effective.

Effectiveness of webinars
Effectiveness of webinars

Hosting webinars can be incredibly lucrative for your sales efforts even as an online course guru. For example, Scott Britton made $11,286 from one single webinar.

Webinar Statistics for Costs and Spending

According to Redback webinar statistics, most webinar marketers are looking to increase their webinar spend in 2021.

Webinar costs
Webinar costs

But how expensive is to host webinars?

Webinars are not as expensive as you might think. For most marketers, it’s making less than 10% of their marketing budgets.

Webinar budgeting
Webinar budgeting

The biggest investment is your time and dedication to create a webinar marketing strategy, create the content and actually host the webinar.

If you have a dedicated team for producing and delivering webinar content, the costs can go up to. But so would the sales and revenue that’s been generated by webinars. Be sure to track your webinar analytics and success, so you can make smart investments.

Webinar Software Statistics

There are tons of options when you’re choosing a webinar platform. Marketers who have a coherent webinar strategy see the value in investing to a professional webinar software.

Most webinar platforms today are online and platform-agnostic. That means attendees can easily join, regardless if they’re on PC, Mac or Mobile.

Webinar platforms also give you the peace of mind that no technical issues would abruptly halt your webinar presentation.

Another benefit is to seamlessly integrate the webinar platform with your mailing list and email templates.

Webinar software integrations
Webinar software integrations

That’s why most webinar software platforms integrate with many email autoresponders.

Statistics About Planning the Webinar

Webinar statistics about planning
Webinar statistics about planning
How many people to create a webinar
How many people to create a webinar

When you’re planning a webinar topic, brainstorm multiple titles. Use power words to make it more attractive. Most effective webinar titles are:

Statistics About Scheduling the Webinar

Webinars per year
Webinars per year

Statistically, the best weekdays to host your webinar is mid-week.

Best day to run webinars
Best day to run webinars

That being said, attendees prefer a slightly shorter webinar session. More specifically:

Best webinar length
Best webinar length

That being said, registrants are more willing to sign up for a 1-hour webinar. The sign-up rates are:

An interesting outlier here is pharmaceutical webinars, which are around 20 minutes long, on average. It’s interesting that their participation rate is 63%.

The lowest participation rate is in advertising, with around 33%.

Webinar Goals and Lead Generation

The primary objective for hosting a webinar is generating high quality leads, as stated by 35% of respondents.

Top webinar goals
Top webinar goals

Webinar Contents Best Practices and Statistics

With webinars, content is definitely the most important part of your webinar. This is the backbone and reason why your attendees want to join in.

So, create an enticing topic and delivery it with enthusiasm. If you can do that, you’ve won most of your attendees over already.

The content of the webinar can vary a lot, depending on your webinar goals.

Webinar topics and goals
Webinar topics and goals

Promoting the Webinar – Best Practices and Statistics

Webinar target audience statistics
Webinar target audience statistics

The closest and easiest way to promote your webinars it to leverage your email list:

Best webinar promotion channels
Best webinar promotion channels

The email list lives in the CRM or Email marketing system.

Webinar registration channels
Webinar registration channels

Webinar Registration Statistics

Another reason why professional webinar platforms are a smart investment is because you can better track and convert your visitors into registered webinar attendees.

Webinar Attendance Statistics

Webinar Statistics about Attendee Engagement

Even though automated webinars allow you to run webinars on autopilot, most marketers still choose to host live webinars.

Live webinars have one distinct advantage – they are more engaging. That’s because of the live factor.

Live vs automated webinar statistics
Live vs automated webinar statistics

Live webinars allow you to create true live engagement with your audiences.

That being said, you can still make your webinar available for replay after it’s over. You can set up automatic follow-up emails with most webinar platforms.

Making webinars available on-demand
Making webinars available on-demand
Presenters on a webinar statistics
Number of presenters on a webinar
Best webinar engagement factors
Best webinar engagement factors

This is roughly reflected on the engagement tools used in webinars:

Webinar engagement tools by popularity
Webinar engagement tools by popularity
Webinar presenter sourcing
Webinar presenter sourcing
Webinar interactivity planning
Webinar interactivity planning
Statistics about using the webinar data
Statistics about using the webinar data

Arguably, the best type of outcome from a webinar is a paying customer or an outright sale on the spot.

To increase these chances, it’s best to use a webinar platform like WebinarJam that displays the offer in a prominent and attractive way. Of course, your offering and delivery will be the foundation of that.

Webinar Analytics and Success

Top webinar platforms have detailed analytics dashboards to help you learn about your past webinars and improve by gathering insights from that data.

Statistics about measuring webinar success
Statistics about measuring webinar success

Webinar Statistics Summary

Hopefully you’ve gained some insights and can adjust your webinar goals, strategy and methods based on the data you’ve learned from reading the webinar statistics.

Sometimes it’s important to take a step back and evaluate if your results are normal and how do they compare against others in your industry.

Sources & References