10 Proven Ways to Promote Your Webinar and Boost Sign-Ups

For some time now, is webinar the predominant thought you’re unable to shake off? Why shouldn’t it be?

Webinar as a marketing tool has become quite popular and more and more marketers are taking advantage of its popularity. So much so, over 60% of marketers include webinars in their marketing plan [1].

You’re in the right place if you’re wondering whether a webinar is a marketing tactic worth pursuing.

Our purpose isn’t just to convince you. Most marketers struggle to generate buzz around their webinars, increase sign-ups, and boost attendance.

We want you to have a better start than your competition. We want you to be one of the few that get copious sign-ups every time.

The Benefits of Using Webinars

Talking about the benefits of hosting webinars to you is like preaching to the converted.

You might be aware of the innumerable benefits of this marketing strategy already. So, the points mentioned in this section are aimed to encourage you to implement our tips with increased vigor.

A webinar is different from other forms of visual content because of its hands-on method of sharing information. Plus, any topic that can help the attendees succeed is worthy of a webinar.

People are eager to learn about any topic that can deliver results. This means gaining a thorough understanding which is only possible when all their questions and doubts are answered.

During a webinar, the to and fro communication between the speaker and participants leads to a better understanding of the topic.

Webinars also have the potential to make you a thought leader and a trusted expert in your chosen field.

Then there are the obvious perks like boosting conversions and increasing dwell time.

Webinar Statistics show that well-made webinars can increase the conversion rate by 19% [2]. In addition, more than half of the people visiting the webinar landing page will sign-up [3].

It’s widely agreed that people prefer short videos. But this claim doesn’t apply to webinars.

On average, people spend around 53 minutes on webinars [3], which is ample time for you to convert the participants into leads.

10 Tips to Promote Your Webinar and Get More Sign-ups

We don’t want to abuse your patience anymore. You have waited enough. So, let’s look at the 10 actionable tips to get more sign-ups for your webinar.

1. Come up With an Attractive Topic That Has a Mass Appeal

You might be thinking: Isn’t this advice plain as day. Is it worth mentioning here? It is.

I once attended a webinar on Applied Mathematics where the speaker spent the better part of the session on the history of equations. Needless to say, the participants didn’t benefit much from the webinar.

Choose a topic that’s not only relevant but practical. The knowledge the participants gain from the webinar must be easy to implement.

If you’re still undecided on the topics to develop the webinars, look at your competition and also others in the same field. Gain insights on topics that are working for them.

Don’t mimic others, but learn from them. Come up with a unique topic, bring out new perspectives of old themes, or add enough actionable points to stand out and attract more subscribers.

2. Promote on Webinar Listing Websites

Landing pages, social media, and blogs are the mediums that come to mind for promoting your webinar. Businesses often miss an equally effective medium that can drive more sign-ups and attendance to webinars.

We’re talking about webinar listing platforms that act as a bridge between people wanting to impart knowledge and those who want to enrich themselves by partaking in such events.

You’ll find many such websites online. Here are some of the most effective ones: 

Research and pick the listing platforms carefully. It only takes a few steps to post webinar information on these websites.

Promote your webinar on listings
Promote your webinar on listings

3. Create Video Content to Boost Sign-ups

Text content isn’t the only option to promote your webinars. You could use videos too to disseminate the news about the event.

Videos would be a better option because people are more likely to watch them than read a blog or text notice.

Create a short teaser video (not more than 90 seconds long) that talks about the event. If your webinar is to include multiple speakers, give each one a chance to explain their role in the event.

Alternatively, you could even use a testimonial video of your previous event to promote future webinars.

How does this work? Rope in participants of previous events to talk about their experience and the benefits they gained from the webinars.

4. Use a Lead Magnet to Attract More Attendees

A webinar with an interesting topic and great speakers should be enough to attract your target audience. That said, a little something to grease the palm will further your cause more than you think.

According to Digital Marketer, people find incentives irresistible [4]. By adding a lead magnet you’re offering something in return for the audience’s promise to attend the webinar.

For the lead magnet to work, make sure it’s something that you can deliver to the attendee immediately. A guide, a discount, or something else that’s instantly available after the sign-up. The lead magnet should be of some value to your prospective participants.

5. Include a Countdown Timer to Create Urgency

Don’t be surprised; countdown timers work. According to a case study, the inclusion of a countdown timer in emails improved the CTR by 121% and conversion rate by 400% [5].

Countdown timers work because they create a sense of urgency. In the minds of the visitors, the timer creates a feeling that they are running out of time to join something important. The feeling they have less time than they thought drives the visitors to take action without hesitation.

Place the countdown timer at a strategic location, most probably somewhere near the sign-up form, to create maximum impact and boost sign-ups.

Demio Registration Page example: Attendee view
Webinar Sign-up Page uses a Countdown Timer

6. Post Text and Video Ads on Social Media

No marketing strategy is complete without social media. LinkedIn and Facebook are the two best platforms to promote your webinar.

LinkedIn is the ideal place to target professionals. And, the impressive engagement rate of Facebook mustn’t be ignored.

Statistics show that the average open rate of Facebook messages is around 80% and the CTR is an impressive 20% [6].

You won’t find better places to market your webinar through video ads than LinkedIn and Facebook. Both these platforms have comprehensive advertisement systems.

Their impressive features allow businesses to take their message to new people. These platforms also allow you to retarget people who have previously shown interest in the topic.

7. Increase Sign-ups With Email Marketing

It’s easier to convince people who are already interested in your brand. Email marketing is an excellent tactic to promote your webinar and generate more sign-ups.

Email marketing has the potential to boost sign-ups by 57% [7]. Plus, you can use it in every stage of the webinar marketing funnel.

You can further increase the chances of sign-up by sending a personalized email. A customized subject line is known to improve the open rate by 50% [8].

Not just sign-up, you can boost attendance by sending reminder emails. Remind them that they are in your thoughts and you expect them to attend the event.

Thank you notes in follow-up emails after sign-up and the webinar will ensure the audience considers your future events favorably.

8. Use Plugins to Make Webinar Fun and Accessible to Everyone

Creating landing pages, developing sign-up forms, and sending ‘thank you’ messages; the list goes on and on.

There are hundreds of small things to do if you want to promote your webinar. And, you can’t prioritize one over the other. Fortunately, you can take care of all of these with webinar plugins.

The choices available for you are aplenty. There are plugins to host webinars, automate marketing activities, and also to generate analytics and performance reports.

Regardless of the CMS you use, there are webinar plugins to carry out all your required activities. Plus, you don’t need technical knowledge to integrate, customize, and manage these plugins.

9. Publish Blog Posts to Drive More Sign-ups

The written word can help promote your webinar’s visual content. You can create blog posts on topics related to the webinar. 

Take special care not to divulge too much of the topics you plan to discuss in the webinar. Make sure the issues discussed in the blog posts increase the readers’ curiosity and make them register for the event.

In between the blog content you can slip CTAs that push the readers towards the webinar.

Blog posts are versatile, which means after the webinar you can update the content and replace the CTAs to achieve a different marketing goal.

10. Develop a Referral Strategy That Includes Incentives

Make your subscribers and past attendees your ambassadors by offering a small incentive or bonus every time they invite a friend to join the webinar. The incentive can be anything from a book to a discount.

Normally, asking people to refer a friend is enough. But including an incentive will send the message that you value their effort.

If there is a better chance of gaining more sign-ups through referrals you could even start an affiliate program.

The 3 Common Webinar Promoting Mistakes to Avoid

The aforementioned tips will ensure your effort to gain more sign-ups is off to a solid start.

That said some elements could hamper your marketing efforts. Avoiding these mistakes is as important as implementing the 10 ideas listed above.

Mistake 1: Starting Your Campaign Too Late

You must be familiar with the idiom – The Early Bird Gets the Worm. Now, it’s time to act on it. When it comes to webinars it’s never too early to start.

Most of the webinar marketing techniques take time to create the necessary impact. Start marketing 4-6 weeks before the day of the event. Don’t be discouraged by the lack of response in the starting stages of your campaign.

Research shows that over two-thirds (69% to be precise) of sign-ups happen just a week before the event [9]. Be patient and let our marketing ideas work their magic on the target audience.

Mistake 2: Choosing the Wrong Time, Date, and Length for the Webinar

The webinar software you use is important, but more important is the convenience of the audience.

Suppose your target audience is the Millennials group that’s predominantly male. Hosting a webinar that coincides with a major sporting event is bound to affect the registration numbers.

Although people tend to like long webinars, as a host, you need to value their time. Ensure the webinars are of a reasonable length, ideally less than an hour. Anything longer, you will risk losing your audience.

Mistake 3: Hiring Dull Speakers

Webinar attendance by weekdays
Webinar attendance by weekdays

Speakers are the star attraction that draws in the crowd. And, people sign-up for webinars hoping to gain something of value.

Hence, make sure the speakers are experts and thought leaders who can delight the audience with valuable information.

In addition, if the webinar is nearly an hour-long, the presentation must be engaging and gripping to hold the audience’s attention for a long period. Use engaging experts with excellent speaking skills and people skills.

Summary of How to Promote Your Webinar

These 10 tips for promoting your webinar shouldn’t take long to deliver the results that you want. Follow these tips; soon webinars will become your favorite marketing tool to generate more leads.

Although we’ll be parting ways, for now, make this separation a temporary one. We want you to visit us again and share your success story. Your experience might encourage others to follow these tips.